Merill Social Norms
 
 
                                                                                       
 
      Social Norms  
     

 

Most of Us

 
      Most of Us is a full-service social norms marketing firm.  From survey design to program planning to the creation of national-quality campaign advertising, MOST of Us implements successful projects around the country.  
         
      National Social Norms Resource Center  
      The NSNRC is an independent center that supports, promotes and provides technical assistance in the application of the social norms approach to a broad range of health, safety and social justice issues, including alcohol-related risk-reduction and the prevention of tobacco abuse.  It is the only national center devoted exclusively to the understanding and use of the social norms approach.  
         
      Social Norms Alcohol Problem Prevention for Youths  
      The Social Norms Alcohol Problem Prevention for Youth (SNAPPY) program is a three-year pilot study of a school-and community-based media campaign to correct misperceptions of high school student drinking norms.  This type of prevention program-commonly known as "social norms marketing campaign" - has shown promise on several college campuses, but little formal evaluation of t his approach has been conducted in high school settings.  Snappy is designed to examine the feasibility of implementing this approach at the high school level and gather data regarding its effectiveness.  
         
      Strength in Numbers  
      The goal of the Strength in Numbers campaign is to use the social norms marketing prevention approach to reduce alcohol and tobacco use among Evanston township High School (ETHS) students.  The campaign informs students, parents, school staff and other community members that the majority of ETHS students choose not to use alcohol to tobacco.  
         
      The Center on Alcohol Marketing and Youth  
      The Mission of the Center.  The Center on Alcohol Marketing and Youth at Georgetown University monitors the marketing practices of the alcohol industry to focus attention and action on industry practices that jeopardize the health and safety of America's youth.  Reducing high rates of underage alcohol consumption and the suffering caused by alcohol-related injuries and deaths among young people requires using the public health strategies of limiting the access to and the appeal of alcohol to underage persons.  
         
      The Partnership for a Healthy Mississippi  
      The Parnership for a Healthy Mississippi is leading the fight to ensure our youth are able to avoid the dangers of tobacco use, while also helping current tobacco users to kick their addiction.